Learn What Kind of Content Your Audience Will Love

According to the Content Marketing Institute, 86% of B2B companies are using content marketing, and 70% say they’re creating more content than they did one year ago. But here’s the thing…you can work your butt off to create boatloads of content, but if it’s not relevant or interesting to your target audience, they’re not going to read it and share it.

As a marketer, you might be asking yourself: “How do I know what kind of content my audience is interested in consuming?” Well, before you create a single piece of content, you’ve got to do some research. Read on for 5 ways you can get inside the heads of your customers and prospects to learn what types of content will resonate with them.

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Tips for Hosting Your First GoToWebinar


When I first made the switch from WebEx to GoToWebinar, I read how-to guides, watched video tutorials and perused user forums to prepare for my first session. Those things all helped, but some of the most important lessons I learned came from actually hosting (AKA making mistakes during) my first couple sessions. Read on for some important things I learned that can help make your first GoToWebinar a success.

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