This fall, I had the opportunity to attend Content Marketing World and Dreamforce. At both events, I networked with smart marketers, heard some great speakers, and came home feeling excited, reinvigorated and full of great ideas. Feeling reenergized about my work is a great feeling, and I didn’t want it to stop. So, I decided to make an effort to attend more professional networking events in Chicago so I can meet and learn from even more smart folks in my field.
The first event on my agenda? Social Media Club Chicago’s October meeting. Social Media Club is a worldwide organization with local chapters that connects folks who are passionate about social media. The October meeting billed itself as an “Earned Media vs. Pay to Play Smackdown.” Basically, a panel of social media experts – including the former head of social media for McDonald’s – debated the merits of earned media vs pay-to-play.