I love when brands use a local twist in their advertising campaigns. It makes me feel like they went the extra mile to connect with local consumers rather than just blanketing the whole country with the same message. It’s like they get me.
Sprint is running a campaign right now called Built for Chicago. They’ve got ads on CTA trains and buses, bus shelters, train stations and a plethora of other outdoor locations. Each ad issues a challenge — tweet a photo or vine video of a specific Chicago-themed subject using the hashtag #BuiltForChicago.