Well, we’re a month and a half into 2015, and my New Year’s resolution to read 12 books this year that’ll help me be a better marketer is still going strong. I just finished book #2: Everybody Writes by Ann Handley. I saw Ann Handley at Content Marketing World last September – and I’m a big fan of MarketingProfs – so I was eager to dig in.
I find many books about writing to be dry, boring and hard to get through. That wasn’t the case with Everybody Writes. Ann has a fun, light writing style (she definitely practices what she preaches), and I was able to polish off this book in just a couple sittings. It wasn’t just informative — it was entertaining!