Today, I was cleaning up some of my paperwork at home and came across this card from Zappos. Yup, Zappos the online retailer. Zappos loves me so much, they sent me a card to let me know that I’m beautiful. And this was AFTER I returned a pair of shoes. It made my day today as much as it did the day I got it.
There are so many lessons businesses can learn from Zappos, but I think one of the most important is:
Your employees are a key component of your brand.