Have you ever looked through your Twitter feed and seen someone who seemed like they were having a rough day? Well, now you can brighten that certain someone’s day with Tweet a Coffee from Starbucks, a program that allows you to send a $5 gift card to someone via Twitter.
I love when brands use a local twist in their advertising campaigns. It makes me feel like they went the extra mile to connect with local consumers rather than just blanketing the whole country with the same message. It’s like they get me.
Sprint is running a campaign right now called Built for Chicago. They’ve got ads on CTA trains and buses, bus shelters, train stations and a plethora of other outdoor locations. Each ad issues a challenge — tweet a photo or vine video of a specific Chicago-themed subject using the hashtag #BuiltForChicago.