American consumers are bombarded with advertising. Turn on the TV to watch your favorite hour-long show and you can also expect to watch about 15 minutes of commercials. Go online to watch the latest cute cat video but first be forced to watch a 15 second car ad.
It’s no surprise folks have started fighting back. First there was the TiVo, allowing viewers to watch their favorite shows but skip the commercials. And now there’s AdTrap, a new device that eliminates ads from a plethora of devices – mobile phone, computers, tablet – anything that’s connected to your Wi-Fi.