Resume

Creative, highly organized marketing professional with a strong online and offline skill set seeking career growth opportunities in digital marketing.

Associate Manager, Marketing & Sales Communication
Apartments.com
2013-current
  • Research, write and edit content that builds thought leadership and drives inbound leads, including white papers, blog posts, collateral, landing pages, e-newsletters, and presentations.
  • Contribute weekly blog and article content to various multifamily publications, further building the company’s credibility and brand awareness.
  • Consistently grow webinar series, with up to 1,200 registrations per session and 90% of attendees rating their satisfaction as good or excellent.
  • Oversee 50 freelance writers producing 400 monthly, local posts for the company’s B2C blog.
  • Manage all B2B and B2C social media efforts, significantly growing monthly impressions and interactions across all channels.
Marketing Communications Specialist
Bankers Life and Casualty Company
2010-2013
  • Created copy and managed the development of integrated marketing campaigns for Bankers’ core product lines from concept to delivery.
  • Led the development of marketing collateral for a campus recruiting initiative, resulting in a significant boost in recruitment and earning a gold MarCom award.
  • Built Bankers’ social media presence from the ground up.
  • Grew Bankers’ national, annual cause marketing program from 130 to 160 participating branch offices, with a 27% increase in dollars raised.
  • Managed freelance writers and interns.
Marketing and Media Specialist
Center for Economic Progress (CEP)
2009-2010
  • Developed and edited all marketing materials targeted at clients, donors and volunteers, including brochures, flyers, direct mail, website content, annual reports and press materials.
  • Conducted strategic media relations activities which resulted in favorable press coverage in the Chicago Tribune, Chicago Sun-Times, ABC7 and more.
  • Prepared and delivered monthly outreach presentations to groups of up to 100 people who could benefit from CEP’s services.
  • Managed all social media activity.
  • Oversaw relationships with freelance graphic designers, printers and web developers, and managed one seasonal intern.
Freelance Writer
Self
2009-present
  • Crafted copy for online and offline marketing pieces on a freelance and pro-bono basis.
Associate Copywriter
Finelight
2007-2009
  • Crafted compelling copy for print, direct mail, outdoor, web, collateral, newsletters and press materials.
  • Worked on healthcare, automotive and luxury clients.
  • Wrote SEO copy for sites that significantly elevated placement in search engine results.
  • Integral in new business work, including agency-of-record win for Motorcoach Council.
  • Collaborated with art directors, interactive team, account executives and senior staff to assess client needs and exceed expectations.

Community Leadership
Member, Associate Board of Directors, Meals on Wheels Chicago
2013-2014
Managed social media promotion for fundraising events.

Public Relations Chair, Associate Board of Directors, Gilda’s Club Chicago
2007-2009

Education
Loyola University Chicago Bachelor of Arts, Advertising and Public Relations
Held 4 marketing communications internships throughout college.