I love to read. But I have to admit that most of the books I’ve read recently are fiction. That’s why one of my New Year’s resolutions is to read more books that will help me be a better marketing professional (and a better human in general). My goal is to read 12 business(ish) books in 2015.
There are so many great marketing and business books that have come out recently, so it wasn’t too hard to get a good start on my to-read list. So, without further adieu, here are the first six books I plan to read in 2015.
Ever go to a marketing conference and listen to a speaker discuss case studies from big brands like Nike or Coke? I have, and when I do, I find myself thinking, “OK. That’s great. But tell me a case study about a company more like mine. You know…a company in my industry that doesn’t have a multi-billion dollar marketing budget?” That’s why I’m excited to read Youtility for Real Estate, a quick book that takes the core premise of Jay’s Behr’s Youtility and includes case studies that are relevant to real estate professionals.
By now, we’ve all heard the facts and stats about why it’s important for our companies to be on social media. You probably already have profiles set up on a social media network or two. But what now? In this book, Guy Kawasaki and Peg Fitzpatrick offer tips and tricks for making the most of your social media presence.
I first heard Gary Vaynerchuk speak at the Social Media Conference for Financial Services Professionals back in 2013. Gary is a smart dude with a ton of energy, and I left his session reenergized and full of ideas about how to use social media to connect with customers and prospects. This book has been on my to read list for awhile, and I’m excited to dive in and learn more about the importance of developing platform-specific content to connect with customers and prospects and meet business goals.
Everyone seems to be telling us what we should do in order to make our business better. Scott Stratten takes a different approach in this book, by presenting things we shouldn’t be doing. This book has been recommended to be by at least a half dozen people, so I have a feeling it’ll be great.
P.S. Scott gets bonus points for sending me this tweet when I added his book to my GoodReads list…
There’s a ton of content available on the internet. And you and I both know that a ton of that content is pretty darn crappy. This book emphasizes that good writing is more important now than ever and provides a guide – broken down into 6 parts – that promises to help folks create better content.
If you’ve ever met me in person, it probably wouldn’t surprise you to learn that I’m an introvert. And I’ve got to admit that being an introvert is an ongoing challenge for me in a world that seems to be full of extroverts. In this book, Susan Cain discusses the “extrovert ideal” in our society and how introversion is often seen as a negative quality. This book challenges the extrovert ideal and reminds readers that some of our society’s greatest contributions came from extroverts.
Alright, folks. That’s six books. I still have room on my list for six more. What business books have you read recently that you’d recommend? What books are on your to-read list for 2015?