Book Review: Everybody Writes

EverybodyWrites

Well, we’re a month and a half into 2015, and my New Year’s resolution to read 12 books this year that’ll help me be a better marketer is still going strong. I just finished book #2: Everybody Writes by Ann Handley. I saw Ann Handley at Content Marketing World last September – and I’m a big fan of MarketingProfs – so I was eager to dig in.

I find many books about writing to be dry, boring and hard to get through. That wasn’t the case with Everybody Writes. Ann has a fun, light writing style (she definitely practices what she preaches), and I was able to polish off this book in just a couple sittings. It wasn’t just informative — it was entertaining!

Continue reading

Book Review: Youtility for Real Estate

YoutilityforRealEstateOne of my New Year’s resolutions this year is to read 12 books over the next 12 months that’ll help me be a better marketing professional. Well, I just crossed the first book off my list: Youtility for Real Estate by Jay Baer. Not a bad start, considering it’s only January 12. Though I’ve got to be honest and tell you the book was only about 70 pages, so I managed to polish it off in a couple hours.

Overall, I’d say this book was just OK. Jay spent a decent amount of time going over the basic principles of youtility, which, if you haven’t read his original book (appropriate named Youtility), is the concept of creating marketing so useful, people would pay for it. Since I’ve already read Youtility, I found these portions of the book to be very repetitive and a little boring. I’d probably feel differently if I hadn’t already read Youtility.

Continue reading

My 2015 Reading List

2015ToRead

I love to read. But I have to admit that most of the books I’ve read recently are fiction. That’s why one of my New Year’s resolutions is to read more books that will help me be a better marketing professional (and a better human in general). My goal is to read 12 business(ish) books in 2015.

There are so many great marketing and business books that have come out recently, so it wasn’t too hard to get a good start on my to-read list. So, without further adieu, here are the first six books I plan to read in 2015.

Continue reading

Book Review: The Big Picture by Tony Horton

TheBigPicture

My husband and I did the P90X fitness program a few years back (well, for more it was more like P30X…I didn’t last very long), so we were excited to learn that Tony Horton, the creator of the program, was going to be presenting on “11 Life-Changing Laws” at Dreamforce. I had another session to attend at the same time, but my husband woke up bright and early to catch the session…and even got his photo taken with Tony.

DaveandTony

Continue reading